UNO™ Wild

TicToc Games in conjunction with Mattel Coin Looter based on the popular IP

Roles I filled

• On Launch Team

• Worked with Live Ops and Design team to launch player experience.

• Responsible for communication with Mattel Product Team and ensuring the game was up to their standards and maintaining launch KPIs.

• Directed Economy and Live ops decisions and goals

• Drove and designed content for player facing collectibles such as:

  • Pins

  • Environments

  • Card art

  • Avatar

  • Event and event theming
    

• Created priority and MuSCoW rating system for getting the game from in development to launch in the necessary window.

• Created, designed and ran Playtests and took feedback for changes and implementation

• Designed and ran AB tests for launch plans to test KPI goals and improve

• Created and worked along side Production to run launch plan and testing geos

• Planned and lead the in game social pressure features such as

  • PVP Events

  • Friends

  • Profiles

  • Sharing

Programs and Items Used

• Jira

• Confluence

• Senso