WWE Champions

Scopely Match 3 RPG Hero Collector Featuring WWE Superstars

Roles I filled

• Roles I filled

  • Developed and executed a growth strategy for engagement on both mobile and web. Funneled players from mobile to web and vice versa.

  • Redesigned and created social pressure elements

  • Designed and worked on implementation of AB tests to collect KPI information

  • Created, designed and presented to stake holders issues and concerns regarding game and potential solutions.

  • Built and implemented churn prevention and reactivated player campaign and machine learning algorithm to segment players into potential churn risks.

  • Created and designed new features, live ops purchase bundles, and new characters that increased revenue and retention focused on early funnel.

    • Increased day 1 retention by almost 20%

  • Designed and introduced new Events for long-term growth within elder player cohort

  • Handled third party IP

    • Lead Product Manager on player-facing content for the Ozzy Osbourne integration and feature.

    • Lead Product Manager on player-facing content for the TMNT integration and feature.

  • Designed and created ARG to announce Wyatt Sicks Intro

  • Contributed to Web Platform early funnel improvements and increased overall web revenue by 8%.

  • Created and ran Regularity campaigns to prevent churn for different player cohorts.

    • Improved and maintained regularity (players logging in every consecutive day) by 38% with regularity campaigns

Programs and Items Used

• Game Refinery

• App Annie

• Unity

• Github

• Google Looker

• Miro